Análisis y desarrollo de un modelo de tutorización integral basado en el design thinking orientado a la innovación estratégica en empresas colombianas

The scenario in which this doctoral thesis is developed is Colombia, a country with almost 50 million inhabitants, considered the third country with better environment for business in Latin America. Colombia has an environment con-ducive to business development, but with a low investment in R&D (Research, Development and Innovation). The investment currently has 0.2% of the GDP, and the typology of companies that make up the Colombian business network are in 99,5% of cases Micro, Small and Medium Enterprises (MSME's). This is a challenge for the nation that should consist in increasing the competitiveness of companies to improve economic growth in a new peace scenario. To achieve sustainable development in Colombia, it is necessary for companies to establish innovation strategies that allow them to grow not only in the gener-ation of new products and services, but also in the optimization of processes. The development of competencies in the area of human resources oriented to inno-vation and the proposal of new business models should be the axis that motivate the local economies and in this way that they support the social transformation of the regions of the country. Taking into account this scenario, the challenge of Colombian MSME's is the im-plementation of Design management processes that allow them to become inno-vative companies. In this sense, the ability of Design Thinking as a facilitating tool in the development and implementation of innovation in different compa-nies around the world has been demonstrated. This has been possible thanks to the variety of design-based models that have been created in order to support the development of innovation at all levels. In this thesis, it was evidenced that the innovation processes that employ meth-odologies close to the design not only use the Design Thinking, but that the de-sign process and the traditional design also play an important role in the imple-mentation of the innovation in the companies.
[Valencia: 2017]

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