Consumer Engagement with Retail Businesses: A Systematic Literature Review and Future Agendas
ISBN: 10.7903/cmr.23408
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): Pankaj Thakur, Kapil Kathuria, Nisha Kumari
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): Pankaj Thakur, Kapil Kathuria, Nisha Kumari
This literature review aims (1) to systematically lay out and analyze the literature on consumer engagement and consumer engagement with retail businesses, (2) to identify the possible antecedents of consumer engagement, and (3) to analyze the context of studies, trends in methodologies, and conceptual frameworks and thus provide the future agendas for consumer engagement with retail businesses. This review uses a systematic literature review (SLR) method. The research articles published in Scopus-indexed journals between 2008 and 2022 were downloaded from the Google Scholar database using a systematic search strategy.
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