Libros
Cross-Media Communications
ISBN: 978-0-557-28565-5
Editorial: ETC Press
Licencia: Creative Commons (by-nc-nd)
Autor(es): Drew Davidson
Editorial: ETC Press
Licencia: Creative Commons (by-nc-nd)
Autor(es): Drew Davidson
This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.
[2011]
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