Artículos
Digital transformation model for the development of tourism companies
Editorial: Universidad Tecnológica del Perú
Licencia: Creative Commons (by-nc-sa)
Autor(es): Pacheco, Alex; [et al.]
Licencia: Creative Commons (by-nc-sa)
Autor(es): Pacheco, Alex; [et al.]
The way of consuming information and the way we communicate is evolving thanks to advances in technology, the digital transformation breaks new ground in the tourism sector when communicating its services, offers and messages to customers. One of the challenges facing tourism professionals is understanding technological trends to innovate and reinvent their services towards clients. For which we propose a model to adopt the digital transformation in the development of tourist companies.
[2021]
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