Libros
Ghost-Managed Medicine
ISBN: 978-0-9955277-8-2
Editorial: Mattering Press
Licencia: Creative Commons (by-nc-sa)
Autor(es): Sergio Sismondo
Editorial: Mattering Press
Licencia: Creative Commons (by-nc-sa)
Autor(es): Sergio Sismondo
Ghost-Managed Medicine draws on presentations at industry conferences, especially ones where pharmaceutical companies interact with communication, marketing and other agencies. Participants at these interface conferences describe goals, practices and concerns; in the process, they reveal a lot about how the industry works. Some of the book’s other data is taken from publications that also serve as interfaces between the industry and adjacent actors, and from interviews with people engaged in pharmaceutical marketing.
[Mánchester: 2018]
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