Influence Factors of People Purchasing on Social Commerce Sites
ISBN: 10.7903/cmr.18575
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): I Ping Chiang, Kai Chieh Lin, Chih Hui Huang, Wan-Ling Yang
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): I Ping Chiang, Kai Chieh Lin, Chih Hui Huang, Wan-Ling Yang
With the growing use of social media in the world, a wide variety of social media applications and services have been produced. Popular social media platforms leverage their unique functions to persuade their users to adopt such applications and services, and many enterprises have begun to consider social media operations as a crucial aspect. Thus, since the gradual influence of social media on consumer behavior, a new social commerce model has begun to develop.
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