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Introduction to Business

ISBN: 978-1-947172-55-5
Editorial: OpenStax
Licencia: Creative Commons (by)
Autor(es): Gitman, Lawrence; [et al.]

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals.
[Houston: 2018]

1.00 €


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