Investigating Female Costumer’s Impulse Buying in Facebook B2C Social Commerce: An Experimental Study
ISBN: 10.7903/cmr.20448
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): Jengchung Victor Chen, Waranuch Chotimapruek, Quang-An Ha, Andree E. Widjaja
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): Jengchung Victor Chen, Waranuch Chotimapruek, Quang-An Ha, Andree E. Widjaja
Along with the popularity of social network site, social commerce such as Facebook has rapidly become a promising platform to conduct online advertisings and business activities. Drawing from Latent State Trait theory (LST), we conducted an online experiment to empirically investigate the impact of information quality, picture of product presentation, the number of people’s “Like”, and impulsiveness on female customer’s urge to buy impulsively as well as the interaction effect of environmental cues and individual trait. The results showed that information quality, picture of product presentation, impulsiveness positively affected urge to buy impulsively.
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