Libros
Launch! Advertising and Promotion in Real Time
ISBN: 9788575412657
Editorial: FIOCRUZ
Licencia: Creative Commons (by-nc-sa)
Autor(es): Castro, Claudia Garcia Serpa Osorio
Editorial: FIOCRUZ
Licencia: Creative Commons (by-nc-sa)
Autor(es): Castro, Claudia Garcia Serpa Osorio
The textbook publishing industry is undergoing staggering change as many traditional business models
and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers,
and a gray market that allows low-priced international editions to displace expensive U.S. texts push
publishers to reconsider outmoded ways of delivering content. Likewise, the digital natives who make up
our university student bodies (that's you!) inspire educators to think about the transfer of knowledge in
exciting new ways.
[2009]
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