Management by Missions
Editorial: Springer Nature
Licencia: Creative Commons (by)
Autor(es): Cardona, Pablo y Rey, Carlos
After 50 years of debate on this crucial question, the evidence is increasingly strong in favor of "yes": companies can achieve better results if they incorporate practices that foster people's sense of purpose. Tis relationship seems to be valid for very diferent types of industries and various business strategies within the cost-diferentiation spectrum. However, causality between purpose and performance is not as linear as some literature and consultants seem to indicate. In this chapter, we discuss this relationship under the perspective of unity (the degree of mutual trust and commitment to the company experienced by people who contribute to fulflling its purpose). Based on this perspective, we provide a framework that distinguishes four types of cultures: bureaucratic, paternalistic, aggressive and competent.
[Madrid: 2021]
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