Libros
Marketing to South African Consumers
ISBN: 978-0-7992-2548-8
Editorial: University of Cape Town Libraries
Licencia: Creative Commons (by)
Autor(es): Lappeman, James; [et al.]
Editorial: University of Cape Town Libraries
Licencia: Creative Commons (by)
Autor(es): Lappeman, James; [et al.]
This textbook maintains a classic view of marketing theory, but is written with a focus on consumer behaviour. It provides a unique contribution to the marketing textbook landscape, in that it is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition. The textbook is relevant to any marketer or business owner who would like to gain more understanding of marketing in general and South African consumers in particular.
[2021]
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