Masterpieces of Swiss Entrepreneurship

Switzerland's concentration of small and medium-sized enterprises (SMEs)—many of which have achieved niche positions in the global export marketplace—is both remarkable and inspiring. So much so that it seemed high time that they became the subject of a book. Masterpieces of Swiss Entrepreneurship spotlights just these SMEs—a critical element of the Swiss economy—while emphasizing, in particular, how these companies arrived at their excellent positions. However, this text is not a cookbook offering simple recipes for success. Instead, the authors feature management practices relevant to practitioners, in addition to offering inputs for academics, policymakers, educators, and the public at large. The book's title was chosen, in part, because the achievements of these companies may also inspire future generations of entrepreneurs. The hope is to impact the managerial practice of existing firms, as well as of companies that are yet to be created.
[Switzerland: 2021]

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