Positive Relationships between Service Performance and Social Media Use in Internet Retailing
ISBN: 10.7903/cmr.22963
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): Yun Kyung Cho, Cynthia L Sutton, Nazim Taskin, Boğaziçi University
Editorial: Academy of Taiwan Information Systems Research
Licencia: Creative Commons (by)
Autor(es): Yun Kyung Cho, Cynthia L Sutton, Nazim Taskin, Boğaziçi University
The purpose of this research is to investigate whether differences in Internet retailer service performance influence the use of social media. Information economic theory is used to hypothesize a positive relationship between performance and social media use. To test the relationship, 516 Internet retailers’ websites were investigated, and their service performance was analyzed based on online customer reviews. Exploratory factor analysis transformed the customer review data into refined measurements.
Compartir:
Esta es una vista previa de los documentos vistos recientemente por el usuario.
Una vez que el usuario haya visto al menos un documento, este fragmento será visible.
Una vez que el usuario haya visto al menos un documento, este fragmento será visible.