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Principles of Marketing

ISBN: 9781946135193
Editorial: University of Minnesota Libraries Publishing
Licencia: Creative Commons (by-nc-sa)
Autor(es): Varios

Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large1 ." If you read the definition closely, you see that there are four activities, or components, of marketing.
[2015]

1.00 €


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