Revista ESIC Market Vol. 56 No. 3
ISBN: 1989‑3574
Editorial: Escuela Superior de Gestión Comercial y Marketing
Licencia: Creative Commons (by)
Autor(es): Revista ESIC Market
Editorial: Escuela Superior de Gestión Comercial y Marketing
Licencia: Creative Commons (by)
Autor(es): Revista ESIC Market
This study analyses the conditions that explain citizens’ interest in interacting with interactive displays. To achieve this, it applies the psychological ownership theory within the framework of appropriation. A sample of 13,643 consumers aged between 18 and 59 years was analysed using an integrated QCA approach. After obtaining the QCA solutions, a regression anal-ysis was performed based on the terms included in these solutions.
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