Storytelling in the Digital Age: Examining the Role and Effectiveness in Communication Strategies of Social Media Content Creators
ISBN: 10.30863/palakka.v4i1.5082
Editorial: State Islamic Institute of Bone (Institut Agama Islam Negeri Bone)
Licencia: Creative Commons (by-sa)
Autor(es): Ermy Pertiwi, Ary Putra Sanusi
Editorial: State Islamic Institute of Bone (Institut Agama Islam Negeri Bone)
Licencia: Creative Commons (by-sa)
Autor(es): Ermy Pertiwi, Ary Putra Sanusi
This research examines the factors influencing storytelling effectiveness in social media content creation. The research objectives are to explore the role of storytelling and understand its impact on content creation strategies. A case study approach is employed, with a purposively selected content creator as the primary participant. In-depth interviews are conducted, and thematic analysis is used to analyze the data.
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