Storytelling in the Digital Age: How It Came to be and what should or Should Not Be Done

This research focuses on the importance of storytelling in a digital world where telling stories has become paramount to engaging an audience. Whether the aim is to get the listener or reader to adhere to an ecological or scientific cause, or to prompt a purchase for marketing purposes. This paper highlights the evolution of storytelling, from its theorization in the 90s to the present day. How, through storytelling, one can influence audience engagement and win their support. It will also bring to light how digital storytelling can be misleading through trailers, ads, or stories.

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