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  3. The effect of digital marketing, digital branding and perceived service quality with customer engagement as intervening variables on brand advocacy on the digital platform of tourism village in Indonesia

The effect of digital marketing, digital branding and perceived service quality with customer engagement as intervening variables on brand advocacy on the digital platform of tourism village in Indonesia

ISBN: 10.32770/jbfem.vol629-46
 Editorial: Social Science & Business Research Network (SSBRN)
 Licencia: Creative Commons (by-nc-sa)
 Autor(es): Mutia Tri Satya, Willy Arafah, Aam Bastaman

The paper examines the effect of Digital Marketing, Digital Branding, Perceived Service Quality with Customer Engagement on Brand Advocacy on the Digital Platform for Tourism Villages in Indonesia. The research population is local tourists who visit several tourist places in sustainable tourism places, and the samples taken as many as 440 tourists. Data was collected by online and offline surveys with the distribution of self-administered questionnaires. The findings of the study are that digital marketing has a positive and significant influence on customer engagement.

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