The Fundamental Elements of Strategy

This book includes nine chapters probing into analysis and research on strategy concept, definition and extensions from the new concept. Why are there more than 90 definitions? What is the reason for the three problems in literature on strategy definition? The first chapter will analyze five papers related to strategy definition, and then summarize the results and identify questions. In view of the inconsistency in both strategy concept and vocabulary in the literature, this chapter, based on basic logic, puts forward new methods (the details will be included in this book) for organizing and analyzing literature about strategy definition. This chapter begins with discussion on the definitions given by gurus such as Chandler, Andrews, Mintzberg and Porter, and then thirty more articles are randomly selected for detailed research on vocabulary used in defining the strategy concept so as to figure out the specific reason for the chaos in word choice. In the first place, the primary factor is the diverse understandings towards the strategy concept. Also, different words used actually convey the same meaning and another reason is that some authors introduced extension into the strategy definition. The chapter, seemingly academic, is interesting as readers can see that the explanations of the strategy definition are above all, varied from each other due to different situations in corporate practices in which each individual strategy allows for different perspectives and opinions.
[2021]

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